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Brand Review: VANS

Vans is an American manufacturer of skateboard shoes but has added a variety of different products such as shirts, shorts, joggers, pants, backpacks, hats, and other accessories. Since the beginning of this establishment, Vans have progressed in popularity and economically. For example, on March 16th of 1966, Paul Van Doren, Jim Van Doren, Gordon Lee, and Serge D’Elia established the “Van Doren Rubber Company” at 704 East Broadway in Anaheim, California. That first morning, only twelve customers purchased shoes but as time went by, Vans started to release new shoe models which increased the popularity and income of the company. Now Vans is an extremely successful company and their annual revenue this last year, 2016, was about 2.3 billion! Vans also have over 585 retail stores worldwide that are located in India, Canada, America, and China. Not only have VANS had lots of economical success but, they have also been noticeably rising in popularity even at our school. For instance, from a survey of 25 randomly selected Greenfield Junior High students, 96% of the students said that they owned a product from Vans. Vans products are not just appealing to the junior-high age group but, are also widely used for fashion among a broad range of ages from preteens to middle-aged adults. The Vans visual appeal and simplicity cause it to be such a famous brand across the world. In conclusion, Vans have been a hard-working company that has progressed greatly over time to cause its brand to become extremely profitable.

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